Question: How Long Is A Tagline?

What is the longest slogan?

“A Diamond Is Forever” De Beers launched this simple slogan in 1947 and it’s still in use today, making it one of the longest-running advertising campaigns of all time.

The slogan “A Diamond Is Forever” was written by Frances Gerety from the Philadelphia advertising agency NW Ayer..

What is the best slogan?

What Are the Best Advertising Slogans of All Time?Nike – Just Do It.Apple – Think Different.Wendy’s – Where’s the Beef?Coca-Cola – Open Happiness.L’Oreal – Because You’re Worth It.M&Ms – Melts in Your Mouth, Not in Your Hands.De Beers – A Diamond is Forever.Wheaties – The Breakfast of Champions.More items…•

What is a catchy tagline?

This post intends to showcase successful product brands that have created catchy slogans to market and raise advocacy of their brands. … A slogan or tag line is the “catch phrase or group of words that are put together to identify a product or company brand.”

How much does a tagline cost?

Most agencies charge anywhere from $150–$300 per hour for creative and strategic services. This should include ideation for your company name, tag line, brand positioning, brand story, and messaging. The range is typically $1,000 to $5,000 for these services.

What slogan was on TV first?

“America runs on Bulova time,” a voice says, showing a gray outline of the 48 states emblazoned with a Bulova watch face. It was a slogan many Americans had already read in print or heard on radio.

How do you write a good tagline?

Here’s what they said:Keep It Simple. We see so many taglines that try to say too much. … Avoid the Marketing Meeting Effect. … Tell a Story. … Explain Your Offering. … Communicate With Clarity. … Describe Who You Are. … Require a Double Take. … Keep It Short and Simple.More items…•

Do you really need a tagline?

So brands increasingly rely on the first words of a communication piece to create an impression, instead of the last ones which have traditionally comprised the tagline. … That’s not to say that you don’t need a tagline. Taglines remain a powerful way to communicate a pithy brand message.

What is a professional tagline?

Final Thoughts. A tagline is a clear statement of what you do, who you do it for, or how I should feel. It needs to be straightforward, descriptive, and can’t be too long.

What is a logo tagline?

A tagline usually is a three- to seven-word phrase that accompanies your logo. The purpose of a tagline is to quickly express your company’s most important benefits to your target customers. It also serves as a repeatable callback to your services that may compel customers to revisit your brand.

Can a slogan be one word?

Slogans absolutely cannot go over one sentence and five dollar words such as “olfactory” should be avoided. Some rules are made to be broken; if there is a five dollar word that rolls up a few sentences of meaning in one word, go for it. The one sentence rule, however, should be adhered to at all costs.

Can a slogan be long?

Sure, slogans should be as short as possible, but there’s a trade-off. Slogans should be long enough to contain some words that knock on the right side of the consumer’s brain.

What is an example of a tagline?

A perfect example of a descriptive tagline is Walmart’s tagline – Save money. Live better. Another good example of a descriptive tagline is KFC’S It’s finger-lickin’ good.